Manager, Marketing Strategy & Brand

Job description

Job Summary VSG is looking for a Marketing Manager Strategy and Brand to establish, manage, and execute the overall marketing and media strategy for the Tampa Bay Lightning business under the guidance of the Director, Marketing & Fan Experience. The successful candidate will take a lead role in managing the day-to-day marketing duties while working collaboratively across multiple touchpoints both internal and externally. The primary areas of focus for this position will include setting campaign strategies and execution, management of advertising buying and trafficking, establishing and managing marketing calendar, gameday program oversight, retail marketing, hockey development marketing strategy and execution, cross-functional liaison with all internal teams, and management of direct reports. Essential Duties & Responsibilities: - Execute end-to-end integrated campaigns for strategic omnichannel partnerships to meet defined KPIs including increased awareness, engagement, audience growth, and revenue including, all retail initiatives, ticketing initiatives, special events/experiential/grassroots marketing, Lightning Foundation, Hockey Development, and NHL league initiatives - Serve...