Senior Growth Marketing Manager - WagWorks

Job description

WagWorks is a premium members-only club for dogs, combining daycare, grooming, healthcare and training under one roof. We started WagWorks with a simple mission: to make life easier for urban dog owners and better for their dogs. We built WagWorks from the ground up with a dog’s needs at its heart - a place where owners can conveniently access expert care, services and support, all in one trusted space. We currently operate two clubs in London (Fulham & Islington). With plans to open a third location later this year and further expansion beyond that. The product is loved by members, and the business has strong unit economics. Now the focus is on scaling awareness and membership acquisition as we grow our club network. Why this role exists: Until now, growth marketing has been run by one of the founders alongside agency support. As the company grows, that founder is transitioning into a Head of Brand role, and we’re hiring our first in-house Senior Growth Marketing Manager to take ownership of the acquisition engine. Today, marketing activity has largely been campaign-led and paid-channel heavy. The next stage is building a consistent, always-on, multi-channel growth engine that dri...