CRM Marketing Specialist

Job description

We’re looking for an ambitious CRM Marketing Specialist to join our Marketing team at Accenture Song. Building on Accenture Song’s recent acquisition of TMW (Unlimited) and Momentum, this role supports the expansion of advanced account‑based marketing (ABM), CRM, and AI‑enabled communications capabilities into the Irish market. The role brings together CRM, account‑based marketing, data, and AI‑driven marketing enablement to help leading brands transform how they engage priority accounts, personalise customer journeys, and deliver measurable business outcomes. This is an opportunity for someone who wants to move beyond campaign execution and develop deep expertise in CRM‑led growth, lifecycle design, and marketing enablement , working alongside senior CRM leaders, strategists, and delivery teams to help shape how CRM and account‑based marketing are designed and delivered for complex organisations. Key Responsibilities: CRM Strategy & Enablement: - Support the development of CRM‑ and account‑based marketing (ABM) strategies aligned to client growth objectives. - Translate business and account objectives into CRM‑led and ABM‑led engagement approaches. - Contribute to customer and acc...