Senior Performance Marketing Manager

Job description

Job Title: Performance Marketing Manager Location: Clarendon House, Farnham, Surrey: Hours: Full time, permanent. Monday-Friday, 9:00am to 5:30pm Salary: £65,000 per Annum: About the Role: We are looking for a Performance Marketing Manager to be the commercial growth engine of the Marketing team. You will drive measurable, sustainable business growth through data-driven and performance-led marketing strategies. The role owns the full patient lifecycle – acquisition, conversion, retention, referral and reactivation – with a strong focus on maximising ROI and customer lifetime value. Working in close partnership with the Marketing Technology Lead, this role ensures marketing strategies, technology, data and digital experiences which are tightly aligned to deliver scalable growth. Main Duties and Responsibilities: Growth Strategy & Lifecycle Ownership: Own and continuously optimise the end-to-end patient lifecycle, including acquisition, conversion, retention, referral, and reactivation Build and execute comprehensive growth strategies informed by patient insights, performance data, and business objectives Identify and prioritise growth opportunities across channels, journeys, and tou...