Senior Lead, Product Marketing - Accessories & Apparel

Job description

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is hiring a Senior Lead of Apparel & Accessories Product Marketing to drive the development and strategy of a growing and high-impact product category. This role will lead early-stage product concepting and development, shaping the roadmap and influencing cross-functional priorities to deliver meaningful business outcomes. You will operate with a high degree of autonomy, partnering across internal teams and external collaborators to bring innovative products to life for WHOOP. RESPONSIBILITIES: Lead the end-to-end development of Apparel & Accessories products, driving execution from concept through launch readiness in partnership with design, engineering, and development teams Introduce and lead early-stage product research and development, defining product concepts, use cases, and business rationale grounded in consumer insights and market opportunities Partner with Supply Chain to validate product feasibility, lead times, and cost at defined stages of the product creation process, ensurin...