Paid Media & Creative Strategist

Job description

You know that great performance doesn’t come from media or creative alone; it happens when both click. At Parfumado, we’re building something bigger than campaigns. We’re shaping how people discover scent and how they express themselves through it. We’re looking for someone who can own both sides: the numbers and the ideas behind them. Someone who doesn’t just scale campaigns but understands why a hook works, why a concept lands, and how to turn insights into creative that actually moves people. What you’ll do: You’ll take the lead on our paid acquisition engine, primarily across Meta, while shaping the creative thinking that drives performance. From campaign setup to concept development, from testing frameworks to scaling what works. You’ll: Build and optimize campaigns across Meta Own the broader Google Ads strategy (Search, Performance Max, YouTube) Turn insights into strong creative directions Brief and collaborate with designers, editors, and creators Identify winning hooks, formats, and messages Continuously test, learn, and refine: Requirements: What you bring: Strong hands-on experience with Meta ads Proven ability to scale campaigns: Experience with Google Ads (Search, PMa...