Senior Product Marketing Manager
Infatica · ES
Infatica grew to top-5 globally in residential proxies without real product marketing. The CEO has called for repositioning from "IP provider" to "data provi...
Job description
Infatica grew to top-5 globally in residential proxies without real product marketing. The CEO has called for repositioning from "IP provider" to "data provider." The CPO has been personally owning marketing-site work for 4 months and wants out. The website is a 7-year accumulation of WordPress pages with no architectural integrity. Product launches die because no one connects positioning → pages → sales materials. This role takes ownership of the entire chain. Positioning & strategy (35% of time, ongoing) Website ownership (30% of time, ongoing — heavier in first 90 days during rebuild) Launches (20% of time, episodic but high-stakes) Sales enablement (15% of time, ongoing) What this person does NOT own - Data-provider repositioning — the core narrative work, executed across surfaces - Competitive intelligence — real, ongoing analysis of Oxylabs, Bright Data, Decodo, ScraperAPI, Apify, others - Customer voice — interviews, segmentation, win/loss patterns - Discovery partnership with CPO — testing the 10-product backlog against market - Site strategy: information architecture, page roadmap, what each page argues - Copy direction (Denis writes, this role briefs, CMO guides and appro...