Senior Channel Marketing Manager

Job description

The Senior Channel Marketing Manager will play a key role in optimizing marketing investment, implementing best practices, and integrating with marketing technology across Vanguard’s Financial Advisor Services division. This role will work closely with multiple stakeholders to execute marketing strategy across paid media channels in order to drive growth and value. Focus areas include implementing media strategy, budgeting, executing, reporting, ongoing campaign optimization, and collaboration with other paid channel managers as well as internal and external partners. They will play a critical role in delivering on the business KPIs for marketing and helping improve the ROI on Vanguard’s paid media investment. RESPONSIBILITIES: Individually leads the creation and execution of b2b, Financial Advisor focused media advertising strategies Creates channel marketing plans by translating business objectives into defined channel marketing goals, strategies, and tactics Manages internal and external partners to ensure successful campaign execution, analysis and performance Transforms campaign metrics and market research into actionable media tactics and strategies Leads the development and...