Digital Marketing Manager

Job description

POSITION SUMMARY: The Digital Marketing Manager is a part of the Marketing team and is AtlantiCare’s central point of excellence for our digital experiences, with a primary focus on our external and internal websites. This role is responsible for ensuring our digital presences aligns with our brand promise and guidelines, and developing and executing initiatives that meet the needs of our patients and their caregivers. The Digital Marketing Manager plays an integral role at AtlantiCare, working with a cross-functional team of stakeholders across digital platforms to improve website design, user experience, SEO, and accessibility. This role is responsible for regular cadence of site updates, responds with urgency to time sensitive matters, manages system maintenance, reporting, and develops a roadmap for site enhancements. This position supports organizational goals by providing quality customer service, participating in performance improvement efforts and demonstrating a commitment to teamwork and cooperation. - Digital Strategy & Execution: Develop and implement a comprehensive digital marketing strategy for AtlantiCare website presence – both external patient facing site and inte...