Director, Marketing Operations
Contentful · New York City, New York, US
About the opportunity Contentful is seeking a highly collaborative leader to drive both the strategy and tactical execution of our Marketing Operations funct...
Job description
About the opportunity Contentful is seeking a highly collaborative leader to drive both the strategy and tactical execution of our Marketing Operations function. Reporting to the VP of Performance and Growth, you’ll be responsible for optimizing our marketing technology and building the data processes that fuel the marketing team. You’ll own and manage end-to-end marketing systems and processes that enable lead management, routing and scoring, lifecycle programs, and campaign delivery. You’ll oversee our martech stack with an eye toward enabling and optimizing our demand funnel, programs, channels, and campaigns through best-in-class tools. You’ll drive creating, documenting, teaching, and enforcing processes that make our teams faster and our outcomes measurable. This is a highly cross-functional role partnering closely with Marketing, Revenue Operations, Sales, and IT to ensure our systems, data, and processes scale What to expect?: What you need to be successful? - Own and evolve the Marketing Operations strategy and operating model, balancing day-to-day execution with scalable process design and long-term platform roadmap. - Oversee the MarTech stack at Contentful to ensure too...