Digital Experience Specialist

Job description

As an Individual Contributor, this role supports the planning, coordination, and optimization of content experiences across the public website to support revenue‑generating activities, business growth, and customer engagement. The role translates digital‑experience and website strategy into defined, measurable content initiatives that improve acquisition, conversion, and organic discovery. Content Initiative Support: Assists with translating website and digital‑experience strategy into actionable web initiatives aligned to defined business goals by executing assigned content, optimization, and testing activities. Supports timely delivery by following established processes, tools, and guidance. Content and Experience Analysis: Conducts website and content audits, opportunity assessments, competitive reviews, and best‑in‑class analysis to support planning and prioritization efforts. Documents findings and surfaces insights to inform next steps. Digital Experience Planning Support: Contributes to digital experience and content plans by documenting objectives, approaches, dependencies, and success metrics in coordination with cross‑functional partners. Ensures plans reflect defined goa...