Marketing Mix Modeling Consultant Manager - (Media Analytics)

Job description

Job Description The primary role of the Marketing Mix Modeling Consultant Manager is to have ultimate responsibility for the development and implementation of analytics solutions for NIQ client organizations. This includes coordinating resources, managing stakeholders, delivering insights, recommendations and tools related to media effectiveness to our clients. You will work together with some of the largest FMCG & Tech Durable companies, helping them to make the right choices for their media investment strategy. Your insights will influence decisions for some of today’s leading global brands that covers social, digital and traditional media activities both at a tactical and strategic level. You will be responsible for managing and coordinating all aspects of our client engagements, which includes synchronization of required internal resources, conducting analysis of results, simulating client plans, creating deliverable materials, and supporting presentation/training/tool deliveries. Responsibilities: - Solutioning, designing, executing, presenting and implementing analytic insights related to media analytics ( MMM and lift solutions ) and tools to meet clients’ research objective...