Senior Director of Brand Strategy - Turf

Job description

Job Title Senior Director of Brand Strategy - Turf Position Overview: The Director of Brand Strategy is responsible for developing , leading, and executing the brand and marketing strategy for each of Shaw Turfs’ market facing brands (SST, SG, SWG’s) . Additionally, this position is responsible for managing and cultivating the Shaw Turf BU’s product portfolio, marketing campaigns and selling tools, sales support systems, and driving the Shaw Turf IBP (ES&OP) process . This position will work market back turning “market insights” into “value” through providing strategic direction to the Brand Management and Marketing teams . Brand strategy will also gain insights from Sales, R&D, Innovation and Technical Development to drive priorities for the Turf BU . This role is a key member of the Turf Leadership Team (TLT). Key Responsibilities: Strategic Leadership: Provide leadership in developing and implementing a comprehensive brand and portfolio strategy for Shaw Sports Turf, Shawgrass and Southwest Greens, ensuring alignment with Shaw Turf objectives . Define the brand's direction, identity, and guidelines, and ensure they are consistently applied across all marketing efforts. Market In...