Director of Lifecycle Marketing

Job description

Director of Lifecycle Marketing Department: Marketing: Employment Type: Permanent - Full Time Location: Remote USA - In Tandem Description: At In Tandem , we build technology that helps families manage everyday routines and navigate life’s biggest transitions. Through our four brands—OurFamilyWizard, Cozi, FamilyWall, and Custody Navigator—we help families stay organized, communicate well, and foster healthy childhoods. We believe technology should strengthen relationships and make daily coordination less complicated. Everything we create is designed to lighten the mental load, reduce conflict, and support families through big and small moments. If you want your work to make a real difference in the daily lives of parents and kids, In Tandem is the place where your impact will truly matter. Lifecycle marketing is a critical growth lever at In Tandem. As Director of Lifecycle Marketing , you will be responsible for increasing new subscriber acquisition and growing ARPU through conversion, activation, upgrade, and retention programs that deepen customers’ relationships with our products. You will lead lifecycle strategy across In Tandem’s portfolio, with hands-on ownership across our...