Manager, Integrated Marketing
Yum! Brands · Plano, Texas, US
The Manager, Integrated Marketing is responsible for driving growth and brand relevance across Saucy! ’s most dynamic customer touchpoints—third party delive...
Job description
The Manager, Integrated Marketing is responsible for driving growth and brand relevance across Saucy!’s most dynamic customer touchpoints—third party delivery, catering, organic social, and influencer marketing. This role co owns strategy and leads execution to optimize channel performance, elevate crave worthy content, and turn cultural moments into measurable business impact. Partnering closely with agency teams and cross functional stakeholders, this role ensures strong, on brand execution and uses performance insights to continuously improve traffic, engagement, and sales. Key Responsibilities: Third Party Channel Performance - Co own strategy and lead execution across third party channels, including delivery aggregators (Uber Eats, DoorDash) and catering - Manage day to day platform operations, including promotions, SEO, placement, menu assortment, pricing, and overall channel health - Monitor and analyze channel performance through regular reporting and reviews, identifying trends, opportunities, and areas for optimization to drive sales Organic Social & Influencer Marketing: Marketing Support & Cross Channel Coordination - Own agency relationships across organic social and c...