CRM & LOYALTY ANALYST

Job description

Entity: Customers & Products Job Family Group: Marketing Group Job Description: CRM & Loyalty Analyst At bp, our goal is to deliver the future of mobility, energy and services for our customers – today and tomorrow. Want to join our team? Here’s what it looks like: As a key pillar of bp’s growth agenda, our Mobility & Convenience business is the shop window to our brand. As the world transitions to lower‑carbon energy, we’re evolving our on-the-go offer – from fuel, food and drinks today to electric mobility and new convenience missions tomorrow. For this role, we are looking for a customer‑ and commercially minded analytics expert with hands-on experience in CRM and loyalty. You will be part of the Marketing team and help shape our loyalty program through customer analytics, campaign and performance management, and strong ownership of the underlying data and reporting landscape. You will turn complex loyalty data into clear stories and actionable recommendations. By maintaining reliable data pipelines and creating high-quality Power BI dashboards, you enable informed decisions across the company and continuously improve our loyalty initiatives - Being customer-centric, agile and r...