Initiative - Account Manager, Programmatic

Job description

Position Summary The Account Manager, Programmatic is responsible for responsible for campaign set up, tagging and optimization. Their goal is to improve the quality and performance of our campaigns. Responsibilities: · Ensure effective set up of advertisers, line items (tactics) in various Demand Side Platforms (DSPs) including DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, etc. · Ensure creative in display, video, mobile, rich media, etc., is uploaded and assigned. · Ensure campaign set up checklist for is adhered to and provide final sign-off/approval of campaign set up QA. · Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.) · Generate DSP conversion and remarketing pixels. · Generate campaign performance, delivery and site level reports from DSPs. · Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) and create site lists based on reports. · Implement and troubleshoot DSP pixels within tag manager. · Resolve errors in a timely manner (e.g. adjust naming conventions/flight dates so they match the data in...