Head of Brand & Integrated Marketing

Job description

101978 701 Cool Springs Blvd, Franklin, Tennessee 37067 TruGreen accepts applications on an ongoing basis. Job Description: The Head of Brand & Integrated Marketing is a critical executive leader responsible for transforming the TruGreen brand into a powerful engine of customer demand, emotional connection, and measurable business growth. You will own the full brand ecosystem, from long-term strategy and product positioning to national campaigns, PR, partnerships, organic social, and creative execution, ensuring every interaction with TruGreen sparks confidence and drives immediate action. This is not a traditional brand role. This is a chance to reshape how an entire category shows up in culture. If you are energized by building iconic brands, leading breakthrough creative, and proving that brand power drives real revenue, this is your stage. Key Responsibilities: Own and evolve TruGreen’s brand strategy to create bold, unmistakable differentiation in a competitive market. Define product positioning and messaging that strengthens trust, authority, and urgency to act. Lead development of national and local integrated campaigns that connect brand storytelling to demand generation. E...