Digital Media Analytics, Associate Director - Kidney Business Unit

Job description

Job Description General Summary: About This Opportunity Vertex is launching innovative therapies in our Kidney Business Unit, and we need a strategic digital media analytics leader to drive measurement, optimization, and agency accountability across our DTC and HCP marketing campaigns. This isn’t a typical analytics role - you’ll be the trusted partner to marketing teams, the strategic advisor on media performance, and the quality gatekeeper for our agency analytics support. If you’ve successfully optimized digital media budgets, held publishers accountable for on-budget, quality audience acquisition and translated complex data into actionable marketing strategy, we want to talk. Key Duties and Responsibilities: First 90 Days: - Assess current media plans and measurement frameworks to identify optimization opportunities - Establish credibility with marketing and brand teams as their go-to digital media partner - Take a leadership role with external digital media analytics agency oversight and performance Day-to-Day: - Marketing teams trust you as their strategic digital media advisor - Clear, actionable analytics deliverables that drive real optimization decisions - Agency partners...