Senior Lifecycle Marketing Manager | Bankrate

Job description

*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices. For the Bankrate website click here . Curious how Bankrate fits into Red Ventures? Click here. We're looking for a Senior Lifecycle Marketing Manager to own end-to-end execution across assigned lifecycle channels — driving measurable performance through smart automation, rigorous experimentation, and data-backed creative strategy. This is a high-impact individual contributor role for someone who is equally comfortable designing a multi-step journey and presenting their channel results to senior leadership. You'll work closely with the Director of Lifecycle Marketing to execute on the roadmap — but you'll own your channels, bring your own hypotheses, and be accountable for results. This isn't a coordinator role. You'll be expected to diagnose complex problems, move quickly, and raise the bar for how Bankrate communicates with its users. What You’ll Do: - Channel ownership — Own the full campaign lifecycle for your assigned channels — from strategy and segmentation through build, QA, deployment, and post-send analysis. Diagnose and resolv...