Senior Integrated Marketing Manager

Job description

Description The Senior Integrated Marketing Manager owns end-to-end GTM strategy and integrated campaign execution for a defined line of business. This role operates at the intersection of demand generation, product marketing, sales, and customer engagement – setting the plan, aligning stakeholders, and delivering measurable pipeline and revenue impact. The ideal candidate is a high-output, full-stack B2B marketer who can translate strategy into execution across channels, influence and align cross-functional partners. You bring strong business judgment and ability to operate with high ownership in a fast-paced environment. Duties & Responsibilities: - Own integrated marketing strategy and execution for a specific line of business, aligned to pipeline and revenue targets - Architect and execute multi-touch programs across digital, events, ABM, content and partner channels - Own end-to-end campaign lifecycle and drive continuous improvement - Lead event, webinar, field marketing strategy and execution - Partner with Product Marketing to translate established messaging and positioning into campaign narratives and integrated programs - Align with Sales leadership on account strategy, p...