Director of Social Media

Job description

WHY JOIN ALO?: Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life. OVERVIEW: The Social Media Director is a visionary leader who blends data-driven strategy with creative storytelling to elevate Alo’s presence as the premier brand in luxury and wellness. This role is equal parts strategist, innovator, and cultural curator, translating Alo’s premium lifestyle positioning into a social-first brand experience that drives both engagement and measurable business impact. In close collaboration with the Social Art Director, the Social Media Director will lead a team to develop, execute, and optimize social strategies that grow our community, amplify brand storytelling, and maximize revenue opportunities. This role requires deep platform expertise, a passion for creative excellence, and a pulse on emerging trends to keep Alo at the forefront of social innovation. RESPONSIBILITIES:...