Manager, Content Planner

Job description

The Manager, Content Planning & Activation – New Retail is responsible for executing AutoNation brand campaigns and OEM initiatives in support of new vehicle sales. This role translates enterprise brand direction into channel-ready, retail-relevant execution, tailoring content to meet OEM requirements, business priorities, and audience needs without fragmenting the master brand. Success comes from planning early, executing with precision, and delivering content that is compliant, consistent, and effective across channels. Operating in a fast-paced, highly matrixed environment, this manager balances rigor with agility, wearing multiple hats across planning, coordination, optimization, and stakeholder management to ensure work moves from strategy to market smoothly and on time. Job Responsibilities: - Own enterprise content planning and activation for the New Vehicles business - Intentionally balance AutoNation-led messaging with OEM moments, architecting when and where each leads based on audience, channel, and tactic - Lead merchandising strategy for retail creative execution, ensuring content supports local stores while laddering up to the master brand - Plan content needs and cro...