Social Media + Content Lead - LA

Job description

Vilgain is a European nutrition brand built on real ingredients and uncompromising standards. We recently launched in the US with Los Angeles as our proof-of-concept market, and we are looking for a Content Creator who lives and breathes TikTok, genuinely loves food and fitness, and knows how to turn nutrition stories into content people actually want to watch. This is not a content production role wearing a manager’s hat. It’s a true ownership role. You’ll set the strategy, build the content engine, manage TikTok and Instagram and produce content yourself when needed. You’re as comfortable mapping a quarterly content plan as you are filming a TikTok in the morning. We’re TikTok-first, LA-anchored and building from zero. The right person is excited by that - not intimidated by it! 💥 What You Will Do: Channel Strategy & Performance: Set US social strategy across TikTok and Instagram, with a clear content calendar and growth plan Own channel KPIs: follower growth, content reach, community engagement Launch and run Vilgain US TikTok account from zero Track, report, and iterate on performance weekly Content Creation & Ideation: Concept, shoot, edit, and publish short-form video content...