Online Customer Journey Specialist

Job description

YOUR TASKS: You’ll be responsible for ensuring our customers find the perfect fit and style while enjoying a seamless, personalized journey from discovery to checkout and beyond. As part of the webshop team within the ecommerce department of a leading lingerie brand, you’ll map, analyze, and optimize every step of the customer journey, from first click to loyal repeat purchase in all our markets. Key Responsibilities: - Customer Journey Strategy & Optimization by identifying growth opportunities based on customer feedback, journey mapping, testing and data across all our markets & both app and website - Grow ecommerce revenue and conversion rate always with a customer centric and mobile-first perspective - Analyze customer behaviour and segment audiences with our CRM department to deliver personalized experiences on site - Conduct and prioritize A/B testing and leverage tools like Google Analytics and Hotjar to identify optimization opportunities. - Collaborate with UX/UI, marketing, and product teams to enhance navigation, search, and mobile usability to enhance the shopping experience - Communicate insights and recommendations clearly to stakeholders at all levels - Stay up to da...