Marketing Director of Fashion and Hair Accessory

Job description

Job Description Summary: Marketing Director will be responsible for the brand’s strategy, marketing, and retail partnership; and is expected to play a key role in defining the brand strategy and manage overall marketing and shopper marketing initiatives. Job Description: Key Responsibilities: Brand Marketing - Lead marketing strategy across all consumer touchpoints to grow brand awareness and relevancy, as well as customer acquisition and retention. - Develop annual Marketing business plans and oversees budget and program management of all projects to ensure alignment, accuracy, and executional excellence. - Develop and implement 360° brand building strategies to drive each brand’s awareness, trial, and loyalty to deliver market share growth. - Provide category and brand recommendations for promotional planning, and marketing support activities for both retail channels and e-commerce sites. - Collaborate & interact regularly with internal partners for brand integration and execution of all programs - Partner with Sales, Product Development and Creative teams for every applicable project - Develop short and long-term strategic roadmaps for the brand, including creation and implement...