Ad Operations-Senior Associate-Paid Media

Job description

The Media Center of Excellence is responsible for overseeing the development, execution, and optimization of large-scale programmatic media initiatives. Guide end-to-end advertising operations across Owned and Paid Media, with a focus on precise tagging, trafficking, QA/QC, and operational automation. As an Ad Operations Senior Associate on the Paid media team, you will partner closely with internal stakeholders, agencies, and publishers to launch, monitor, and optimize programmatic, direct IO, and social campaigns. You will also handle intake, implementation and validation of all on-site conversion tagging requests via our proprietary Tag Management System. Job Responsibilities: Partner with brand safety provider, Integral Ad Science (IAS), to ensure brand safety benchmarks are measured and benchmarks are met. Maintain governance and documentation for ad ops procedures and processes. Perform rigorous QA/QC on campaign setups, launches, and on-site conversion tagging. Build and manage relationships with internal, agency stakeholders, and publishers, coordinate specs, timelines, SLAs, and escalations. Translate technical concepts (identity, measurement, attribution, verification, pr...