Content Strategist (Video) – Perimenopause

Job description

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better. The job: We’re looking for a Video Producer to own and drive the creative strategy for Flo’s core user segments, starting with Perimenopause Mode . This role sits at the intersection of product, content, and growth , ensuring that everything we create is deeply relevant, personalised, and grounded in real user needs. You will translate user needs and product functionality into a cohesive content strategy , and lead the end-to-end production of engaging, high-quality video and motion content that enhances the user experience and drives engagement. Wh...