Junior Product Marketing Manager
HelloFresh · London, England, GB
About The Team: As Junior Product Marketing Manager, you will support the development of product marketing campaigns and product partnerships focused on incr...
Job description
About The Team: As Junior Product Marketing Manager, you will support the development of product marketing campaigns and product partnerships focused on increasing Average Order Rate (minimise pause and cancellations), Average Order Value and Product Awareness among existing customers. You will create the go-to-market plan, working closely with Product Development, Design, Marketing and PR to build effective launch strategies, including: setting target audience and objectives, developing compelling creative assets, and launch strategies. This role is very creative, but also requires strong planning and organisational skills. You will be hands-on in this role and enjoy communicating, managing multiple global and local stakeholders, planning and feeling part of a large team. What You Will Be Doing: - Lead all BAU product marketing campaigns. Liaise with global and local Brand and Growth Marketing Teams on day-to-day campaign management and execution. - Support the development of strategic product marketing & partnership campaigns, considering factors like the value proposition, target audience, competitive landscape and wider product pipeline. - Lead editorial content planning of the...