Marketing Development Representative

Job description

Job Purpose The Marketing Development Representative (MDR) is responsible for qualifying inbound marketing leads and converting them into high-quality sales opportunities. MDRs act as the bridge between Marketing and Sales, ensuring that demand generated through campaigns, events, digital channels, and content is rapidly validated, nurtured, and passed to Sales with full context. Job Overview: Key Responsibilities: - Respond to inbound leads from campaigns, events, website forms, and digital channels within agreed SLAs - Qualify leads based on Ideal Customer Profile (ICP), segmentation, and buying intent - Engage with prospects via email, phone, and social channels to assess needs and readiness - Book discovery meetings or product demos for Sales teams (Account Managers, BDMs, SDRs) - Convert qualified leads into sales opportunities and contributes to pipeline generation - Ensure all opportunities are accurately logged in Salesforce with full notes and handover details - Meet or exceed KPIs (number of qualified leads, meetings booked/held, pipeline generated) - Maintain accurate activity tracking and conversion reporting in Salesforce/HubSpot - Follow up on inbound campaigns using...