Senior Brand Manager Jameson

Job description

At Pernod Ricard, we pride ourselves on being créateurs de convivialité — creators of genuine, friendly, and responsible moments of sharing. We are currently seeking a passionate, strategic, and business‑driven Senior Brand Manager to lead the development of Jameson and Aperitivo portfolio in Poland. Purpose of the position: This role is responsible for the holistic brand strategy, P&L management, and long term growth of Jameson and our aperitivo portfolio (Lillet & Italicus). You will define and execute annual brand plans, manage strategic A&P allocation, oversee category and assortment strategy, and ensure best in class communication and activation across all channels. The position works at the intersection of Marketing, Sales, Trade Marketing, Finance, and Global Brand Owners (Gold Business Unit & Cristal Business Unit) - combining strategic leadership with cross‑functional delivery excellence. The role includes managing a 2‑person team. Main Responsibilities: Brand & Portfolio Strategy: - Develop and implement long‑term brand strategy tailored to the Polish market. - Translate global platforms into locally relevant brand plans and go‑to‑market strategies. - Build and lead annua...