Director, Marketing & Non Alc (Quality Beverage)

Job description

Description Position Overview: The Director, Marketing & Non Alc will lead the development and execution of our Non Alc portfolio across all of Quality Beverage in addition to overseeing the Chain Manager, NANL. This person will ensure they align with supplier goals, corporate goals, drive customer engagement, and strengthen brand positioning. In addition, they will lead our Marketing efforts managing special events and our draft team. Responsibilities will include negotiation, coordination & execution of all special events while also overseeing our seasonal help that will be hyper focused on our On-Premise execution. In this leadership role, you’ll combine creativity with strong analytical skills to position our brands for success across the market. Key Accountabilities: - Drive the overall marketing strategy and execution for the company’s NA portfolio, ensuring that all efforts align with business goals and market trends. - Lead the development and enhancement of our seasonal team, focusing on key categories within the On Premise. Build cross-brand partnerships and ensure that all marketing activities resonate with target consumers. - Provide strong leadership and mentorship to...