Manager, Ecommerce Consumer Experience

Job description

Purpose & Overall Relevance for the Organisation: The eCommerce Consumer Experience Manager is responsible for planning and executing conversion and engagement initiatives across the adidas owned ecosystem, including .com and the Flagship App. The role takes a consumer‑centric, data‑led approach to optimise the end‑to‑end shopping journey, drive incremental eCommerce revenue, and elevate adidas’ digital brand experience. By understanding consumer intent, behaviour, and motivations through journey and data analysis, the role delivers commercial and brand‑enhancing solutions and leads cross‑functional teams to ensure a best‑in‑class eCommerce customer experience. KPI’s: Campaign performance across key metrics including visits, bounce rate, and conversion rate (CVR) - Lead the site enhancement and A/B testing roadmap to optimise the consumer journey and streamline the path to purchase across web and app - Drive channel growth through site merchandising and assortment curation, continuously monitoring performance and commercial impact - Partner with key stakeholders across Merchandising, Digital Activation, Retail, Digital Forecasting, agencies, and B2B to plan, execute, and measure di...