Senior Director of Performance Creative Strategy
Everyday Dose Inc. · US
The Senior Director of Performance Creative Strategy is responsible for defining and evolving the creative direction that drives revenue growth.
Job description
The Senior Director of Performance Creative Strategy is responsible for defining and evolving the creative direction that drives revenue growth. This role sits at the intersection of: You will architect the creative system that fuels paid media, creator partnerships, retail campaigns, and product launches, while being responsible for paid media performance. This is not a production role. This is a thinking role with commercial accountability. - Performance marketing - Audience psychology - Creative operations Core Responsibilities: 1. Define Creative Direction - Establish and evolve the creative north star across all paid platforms - Define energy, tone, pacing, and visual guardrails - Translate data into ICP insights, and ICP insights into creative frameworks. - Work from data to retention and everything in between. You will answer: 2. Lead Performance Creative Strategy - What is our arousal band? - What converts without eroding trust? - What feels undeniably Everyday Dose? - Develop testing hypotheses and creative roadmaps - Partner with growth to analyze performance data - Build segmented creative lanes (e.g., relief vs focus vs protein) Ensure creative optimizes for: - Hook rat...