Senior Marketing Specialist

Job description

The Senior Specialist, Marketing and Insights develops and executes marketing strategies that support organizational and service line and program goals. This role partners closely with internal clients to address business challenges through strategic marketing consultation and collaboration with marketing and communications teams. The Senior Specialist leads annual service line marketing planning and execution across owned, earned, and paid channels, working with subject matter experts to deliver integrated, data‑informed initiatives. Serving as the primary relationship manager for multiple service lines and programs, the role oversees project communication, execution of marketing tactics, timelines, budgets, and performance reporting to ensure successful outcomes. ** This role offers a hybrid work arrangement, requiring 2-3 days on-site each week to collaborate effectively with team members and stakeholders while maintaining flexibility for remote work. ** JOB RESPONSIBILITIES: Service Line Relationship Management: Serve as the primary marketing relationship manager for multiple service lines and programs, building and maintaining strong client partnerships. Manage client expectat...