Head of Marketing-UK

Job description

Head of Marketing-UK 伦敦 全职 海外业务板块 职位描述Key Responsibilities - 1. Strategic Leadership & Localization - Develop and execute a comprehensive marketing strategy aligned with business goals for the UK market. - Adapt global brand messaging to ensure cultural relevance and resonance with the UK audience (British English nuances, cultural trends, and consumer behavior). - Conduct market research and competitor analysis to identify opportunities and threats within the UK landscape. - 2. Brand & PR Management - Build and maintain strong relationships with UK media, industry analysts, and key opinion leaders (KOLs). - Represent the company at major UK trade shows, conferences, and networking events. - Manage local PR agencies to enhance brand reputation and crisis management. - 3. Fleet & B2B Marketing - Develop specific campaigns targeting the Corporate/Fleet market; - Support the B2B sales team with collateral and lead-gen activities for leasing companies and fleet managers. - 4. Budget Management - Allocate and manage marketing budgets to ensure high ROI. - 5. Digital Marketing & Lead Generation - Drive high-quality leads (Test Drive Bookings & Configurator completions) through performanc...