VP of Performance Marketing

Job description

Pearl West is an owner-operator holdco, deep in the ecommerce space, focused on scaling the brands we own. We are self-funded. No external capital, no VC pressure, no portfolio padding. We move fast, we operate what we own, and we obsess over the details that make a brand work: the product, the creative, the funnel, the customer experience, the unit economics. Our current focus is our pet brand, with strong traction across Amazon, TikTok Shop, and DTC, serving hundreds of thousands of customers across North America. Our portfolio also includes brands in health and wellness, all subscription-driven with strong recurring revenue. Profitable. Self-funded. On a clear path to a meaningful outcome over the next 18 to 24 months. We are looking for killer operators to join us. The Role: We are hiring a VP of Performance Marketing to run paid acquisition end to end. You will own Meta, Google, TikTok, AppLovin, and Snapchat. You will lead the creative strategist and editor team responsible for feeding the machine. You will own the numbers week over week, quarter over quarter. You inherit a team of roughly 20 (creative strategists, editors, a media buyer, a CRO analyst) and a mandate to scale...