Retention Coordinator

Job description

The Retention Coordinator will primarily support the Michigan Lottery Commission, while also contributing to digital engagement and retention initiatives across other lottery jurisdictions as needed. Reporting to the iLottery Marketing Manager, this role will help execute personalized, data-driven marketing campaigns that drive player engagement, retention, and loyalty. It will play a vital role in managing digital touchpoints—such as email, SMS, and push notifications—while supporting broader promotional and loyalty initiatives that enhance the player experience throughout the customer lifecycle. The ideal candidate is thorough, technically proficient, and collaborative, with experience coordinating CRM and promotional marketing efforts in a fast-paced environment. What You'll Do: Digital Campaign Management Assist in the planning, coordination, and execution of digital marketing campaigns—including email, SMS, and push notifications—that drive player retention, loyalty engagement, and support broader acquisition and conversion goals. Coordinate and implement the setup of online bonus promotions across web, app, and other communication channels. Assist with audience segmentation a...