Media Manager (Marketing Program Manager)

Job description

Job Description Supports the advertising strategy for clinical and non-clinical marketing initiatives across the health system. Works closely with media agency partners and internal teams to help plan, execute, and optimize paid media campaigns. Builds strong relationships with stakeholders and contributes to measurable campaign outcomes. Highly Preferred Experience/Skills: - Proven experience translating complex marketing strategies into effective and actionable media plans and tactics. - Deep understanding and application of media industry best practices, with an ability to identify and strategically address complex challenges. - Demonstrated ability to contribute strategically to the development of campaign objectives, sophisticated audience strategies, optimal channel mix, and robust testing plans. - Proficiency in collaborating with media agencies to ensure seamless campaign setup, meticulous trafficking, thorough quality assurance (QA), and efficient ongoing execution. - Skilled in drafting and refining comprehensive media briefs that accurately reflect client strategies, ensuring strategic alignment and clarity. - Exceptional client relationship management abilities, includi...