Digital Marketing Specialist

Job description

Description He/She supports the central Digital Agency in the development of Digital Marketing & Communication initiatives. He/She is active on the implementation e implementation of VWFS' social strategy. He/She develops all internal digital communication channels and analyzes data & insights provided by analytics. He/She has responsibility for the Company Website, working, in collaboration with local business units to ensure its optimization and to deliver a high-quality customer and lead journey. He/She proposes and supports the delivery of creative content (Banner, Mail, Video, ...). Crucial to this role is the strong cooperation with all the Product Owners, Digital CRM Specialist and the Digital Data Specialist to set up the best initiatives to increase sales, loyalty and customer satisfaction. Also crucial is the cooperation with all local department involved in digital projects (Sales, Legal, Compliance, Marketing, Brand Management) to conduct business campaigns/initiatives to exploit all life cycle of digital sales (from prospect to retention) through CRM and Performance marketing campaigns, digital Brand/FS Content Strategy and Customer Engagement Role and duty – core busi...