(Senior) Director, Influencer Marketing

Job description

The Role We’re looking for an experienced (Senior) Director to lead our influencer marketing team and own our global creator strategy from our New York headquarters. In this role, you’ll ensure HelloFresh remains a pioneer in the creator economy—while setting the vision for the next phase of innovation. You’ll combine deep expertise in influencer marketing and performance-driven paid media to elevate our global programs, scale our operations, and ensure best-in-class creator content reaches millions of customers around the world. You’ll be responsible for identifying scalable opportunities, optimizing cross-market performance, and driving measurable impact. You’ll collaborate with local market teams across all continents and report directly to our Global VP of Marketing . What you’ll do: - Lead and evolve HelloFresh’s global influencer marketing strategy, setting best practices and scaling successful models across all markets. - Own a pipeline of central projects across automation, paid content amplification, onboarding of nano and micro influencers, data enrichment and AI. - Own and grow our global creator programs, from ambassador communities to paid partnerships, co-branded camp...