Head of Growth

Job description

The Reality Check We're a profitable, omnichannel snack brand in 5,000+ retail doors (with Kroger adding 2,000 more). We need someone who's in Facebook Ads Manager RIGHT NOW, not someone who "oversaw media buying" last year. If you haven't personally built a campaign this week, stop reading. What You'll Actually Do: Own the entire growth engine - from keyboard to revenue. You'll be in ads manager daily, negotiating with creators directly, and building campaigns that drive both online sales and in-store velocities. This isn't a management role. It's an execution role that eventually earns the right to build a team. Core Ownership Areas: Performance Marketing (Hands on Keyboard): Creator & Influencer Excellence (Direct Relationships) - Personally manage and optimize $500K-$1M/month in Meta/Google spend - Build campaigns, test audiences, write ad copy, analyze creative data YOURSELF - Design geo-targeted campaigns for our retail partners (especially Kroger launch) - If you haven't touched Facebook Ads Manager this week, this isn't for you - Personally manage whitelisting campaigns across 100+ creators - YOU negotiate with macro influencers and YouTubers (10M+ subscribers) - YOU write...