Senior Marketing Associate
CYM Living · Fort Wayne, Indiana, US
Website Development & Management o Own day-to-day management of company level websites, and internal listing engines, ensuring accuracy, performance, and sea...
Job description
Website Development & Management o Own day-to-day management of company level websites, and internal listing engines, ensuring accuracy, performance, and seamless user experience. o Partner with internal teams and external developers to scope, test, and launch new website features, templates, and integrations. o Audit site structure, optimize navigation, and troubleshoot technical issues to ensure fast load times and mobile-first performance. o Collaborate with IT to ensure websites follow enterprise security, compliance, and usability standards. SEO Strategy & Execution: o Develop and execute a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO (schema, site speed, metadata), and link-building initiatives. o Monitor rankings and traffic metrics, regularly reporting on performance and recommending improvements. o Stay ahead of industry trends and algorithm updates to ensure CYM Living maintains strong search visibility. o Understand the use of AI-driven tools and analytics to strengthen SEO strategy and digital performance insights. Analytics & Reporting: o Own and assist in developing website analytics and performance dashboards, delivering...