Director, Games Publisher Marketing

Job description

Company Description The Director, Games Publisher Marketing will develop, own, and oversee the Red Bull North America Publisher Marketing program. Red Bull North America is upleveling connection with gaming publishers and developers, in order to integrate IP’s and produce top marketing collaborations and activations — from esports league partnerships to non-competitive games. To help achieve boundary-pushing results, this role will work cross functionally across all marketing facets of the business to leverage the entirety of the Red Bull Marketing mix. The Director, Games Publisher Marketing will be the interface to such companies and will own the management and growth of this program in its entirety, from negotiations to project management. Job Description: STRATEGY AND PLANNING: Keep track of the global and national gaming and esports landscapes (i.e., relevant franchises and titles, viewership, industry trends, etc.) Own the entire funnel of Publisher Marketing for the USA market, on both competitive side (professional leagues) and non-competitive side (general gaming and entertainment), from mapping potential partners to executing the plan and activating the properties through...