Sr. Director, Marketing

Job description

The Sr. Director, Marketing is responsible for driving and executing marketing strategy, messaging, and lead generation for WellSky’s portfolio of solutions. This position is based at WellSky ’ s World Headquarters in Overland Park, KS. We invite you to apply today and join us in shaping the future of healthcare! Key Responsibilities: · Oversee and manage a team of marketing strategists responsible for: · Manage interactions with strategic partners on the delivery of marketing programs. · Produce high quality scalable content, including presentations, FAQs, videos, data sheets, webinars, talk tracks and playbooks for use by the sales organization and partners. · Take a data-driven approach to campaign strategy focusing investment on the most impactful outcomes and specific KPIs. · Own the marketing functions of a go-to market launch plan including production of sales and marketing assets, working cross-functionally across departments on launch readiness, as well as the delivery of marketing programs inclusive of webinars, email campaigns, in app messaging, and other channels. · Perform other job duties as assigned. - Overseeing marketing programs and ensure channel effectiveness, m...