Brand Manager

Job description

ROLE PROFILE: The WHY The Brand Manager role exists to define, protect, and elevate the voice and positioning of the brand across all customer touchpoints, ensuring consistency, clarity, and emotional connection. The Brand Manager will be responsible for translating the brand’s identity into compelling written and verbal storytelling across campaigns, product, social, and customer interactions. Working closely with PR, Creative, and Socia teams,, this role acts as the central guardian of brand tone of voice and messaging, ensuring all communications are aligned, culturally relevant, and commercially effective. As a key connector between brand and customer, this role also plays a critical part in shaping customer perception, managing real-time interactions, and delivering meaningful brand experiences both online and offline. ROLE ACCOUNTABILITY: The WHAT Responsible for: Owning and evolving the brand tone of voice across all channels, ensuring consistency and clarity in all communications. Writing and overseeing all brand copy, including campaign messaging, email marketing, product descriptions, social captions, and blog content. Partnering closely with Creative, PR, and Social team...