Product Manager Companion Animals - dedicated product portfolio (m/f/x)

Job description

Product Manager Companion Animals - dedicated product portfolio (m/f/x) We are looking for a Product Manager to develop and execute marketing strategies for the Companion Animals portfolio . This role combines brand management, digital marketing initiatives, and close collaboration with sales to drive market growth and profitability. Responsibilities: Develop and execute brand strategies based on market insights and customer needs Implement and localize global marketing campaigns for assigned Zoetis products Develop and execute digital projects for Zoetis CA brands, targeting both veterinarians and pet owners Monitor campaign effectiveness against defined KPIs and competitor activities Provide ongoing support, guidance, and training to sales teams in the implementation of marketing plans, including development of promotional materials, PR initiatives, events, and activities, with particular focus on cycle meetings Identify, analyze, and interpret market intelligence from various sources, including sales data, sales force input, customer feedback, market research, publications, conferences, and industry contacts Manage the delegated promotional (A&P) budget for the assigned product...