Website Content Strategist- Children's Hospital of Richmond at VCU

Job description

**Hybrid Work Schedule** The Website Content Strategist is responsible for managing web content strategy and content development for digital marketing efforts at Children’s hospital of Richmond at VCU. Duties include writing website content, managing SEO/SEM, updating the website on a regular basis, analyzing data to drive performance, collaborating with digital partners and managing CHoR’s overall online presence. The position will ultimately drive meaningful traffic and engagements on CHoR’s website and digital properties. The successful candidate will be a strong writer with digital experience who can work effectively as a member of an integrated marketing team, collaborate with the VCU Health digital team and work closely with providers, clinicians and researchers across CHoR. Essential Job Statements: Create website content to effectively market VCU Health services and providers. Work with Web manager to optimize website performance and create larger more complex content and web pages or sections Utilize tools and digital analytics to monitor and improve website performance with SEO optimizations such as enhanced metadata, keyword research, improved internal linking, image siz...