Manager, Social Analytics

Job description

Job Description Starz is currently seeking a Manager of Marketing Insights leader to join the Insights and Analytics team. She/he will serve as a change agent in the company, guiding the company in our aggressive expansion efforts. The candidate will have an extremely versatile skillset, be highly collaborative, and work cross-functionally to help the Insights & Analytics team provide actionable insights to the marketing team. The role is highly visible and includes senior management stakeholders within the marketing, product, distribution, and development departments. Marketing Analytics: - Support senior leadership to ensure all marketing related business goals are met - Provide marketing team with deep and actionable audience, creative, and marketing platform insights - Collaborate with Digital team to plan paid social media with Facebook/Instagram, Twitter, YouTube, Snapchat etc., leveraging platform specific campaign planning tools - Execute A/B testing initiatives to drive improvement in campaign efficiency and effectiveness - Support the Executive Director of Marketing Insights by establishing social measurement with respect to holistic campaign activity, including the integ...