Consumer Research Lead Shaving
Philips · Drachten, Friesland, THE NETHERLANDS
Job Title Consumer Research Lead Shaving Job Description Your Challenge: As a Consumer Researcher Lead you will lead a team of consumer researchers responsib...
Job description
Job Title Consumer Research Lead Shaving Job Description: Your Challenge: As a Consumer Researcher Lead you will lead a team of consumer researchers responsible for representing the user within the R&D organization for the Grooming/Shaving/Beauty product category and ensuring the delivery of consumer promises from our value propositions. Your role: The mission of Consumer Research is to uncover consumer needs and tensions, and to translate, test, and validate these insights throughout the innovation process. This role uses a range of UX and user research methods to inform value proposition definition, feature development, and digital-enabled solutions, through to final product development and launch. A strong consumer-centric mindset is essential to ensure innovations are grounded in real consumer needs and deliver on the Philips brand promise: “Better care for more people”. You will lead and develop a best-in-class team of ambitious consumer researchers across several projects in the category. For the R&D program of the category, you will define and manage a clear approach to validating consumer insights across projects, using the right methods for the job (Qual, Quant, hybrid). Y...